One way to create an additional revenue source for your dojo and to maximize your monthly sales efforts is to set up a retail or online shop. By setting up a product store to sell custom merchandise, gym attire, equipment, or sports nutritional supplements, you could potentially add hundreds or even thousands of dollars to your monthly revenue for your gym.
Create an Online Store for Selling Products
Setting up an online store can be done directly from your dojo’s website, dojo management software, or through a 3rd party e-commerce provider depending on your budget and scope of business. For most dojo owners, adding a simple buy now button or product store integration with your martial arts software should be sufficient.
To help streamline your marketing and operational duties under one platform, we recommend using a software company that has a product store integration already built into it. This way you can just add a simple iframe or html code to your current website to sell and sync your online product sales and data under one platform. Since most gym management software providers include this option, you will be able to set up this online shop for little, to no additional costs.
An online store should have the basic functionality to set up multiple products, manage your product inventory, and to calculate any applicable sales taxes.
Setting up a Pro-Shop at your Gym
Creating a pro-shop at your gym is another great way to get your products in front of your members. Depending on your gym’s layout, you may consider purchasing retail shelfing, commercial refrigerators, or vending machines to create a small retail environment. By making your products easily available and in direct viewpoint, you will be able increase impulse purchases at your gym.
If you have a front desk area, you should also consider adding a simple cash register along with a UPC Barcode scanner. By using gym management software with a Point-of-Sale checkout, you can pre-load all of your products into your database and simply scan the bar code for a simple and efficient check-out process for your members. This way you can bill your client with the information that is already stored in your gym’s software and send out instant receipts to their email.
Depending on the amount of foot traffic and volume of purchases that you get at your gym. you may also want to consider adding Point Of Sale equipment such as a mobile card -reader or credit card machine to help speed up your check process.
Below are 5 items to consider selling at your gym:
- Ready to Drink Products
- Custom T-shirts and Merchandise
- Gym Equipment
- Sports Nutrition Products
- Fitness Gear and Accessories
