If you’re like most instructors and gym owners, you have probably struggled to keep up with the ever-changing federal, state, and county guidelines with COVID-19. As new rules are constantly being put in place to social distance and wear masks, training your client face-to-face might be challenging, if not impossible during these times. Therefore, it’s important that you find new ways to adapt your training strategies and stay connected with your clients & members.
One way to help streamline your communications and stay engaged with your members is to utilize email marketing and automation tools. With email marketing you can remove any communication gaps with your students while helping to empower them to accomplish their personal fitness goals.
With RhinoFit’s email marketing tools, you and your coaches can quickly get your messaging out to your fitness network by sending out powerful email campaigns that include COVID-19 updates, daily motivational quotes, nutritional advice, fitness routines, workout videos, and more. Easily set up custom email automations and workflows for new member registrations, belt-testing, online training events, welcome emails, class reminders, birthday messages, we miss you emails, and more. This way you can still help educate your clients on how to hit their personal fitness goals without meeting your clients face-to-face.
To attract new members, utilize RhinoFit’s email collection forms on your website or fitness blog to collect new member sign-ups, capture new leads, website subscribers, or member trials. Once in your network, you will be able to create customer engagement campaigns to better promote your company brand and services.
To help improve your client acquisition process, promote welcome offers such as 7-day free trials, free virtual training classes, special training packages, open gym times, member appreciation days, or other supplement promotions. This way you can attract, convert, and manage your gym visitors into becoming loyal customers.
By using effective email marketing strategies and powerful campaigns you will be able to stay engaged with your members during COVID-19 while growing your online fitness network.
Below are 12 sample email campaign ideas to help stay engaged with your clients during COVID-19:
- 7 Day Free Trial Offer
- Free PT Session or Online Virtual Training Class
- Bring A Friend Day/Refer A Friend Program (Free month)
- Free Open Gym or Member Appreciation Day
- Nutritional Advice & Recommendations
- Workout Videos/Pictures
- Workout of the Day & Fitness Tips
- Daily Motivational Quotes
- Birthdays/ Workout Milestones/We Miss you
- Class & Event Reminders
- Member Surveys
- Promotions on T-Shirts, Supplements, or Other Gear
